Amorepacific Russia

● Mission : We make A MORE beautiful world

Amorepacific has been on a journey of beauty to fulfill our mission,
“We Make A MORE Beautiful World.” ​
Every member of our company holds the conviction and pride that our work contributes to making the world a better place.​

By anticipating people’s needs and relentlessly driving innovation,
Amorepacific takes on unprecedented challenges.
Guided by this spirit and a customer-centric perspective,
we continue to unlock new experiences in New Beauty and shape the future of beauty worldwide.

● Vision : Create New Beauty

We create New Beauty – beauty that is rooted in holistic wellness and ageless possibilities, empowering your whole self.

Beauty isn’t just what we see, but how confident we are and how vibrant we feel at every stage of life. ​
We call this New Beauty.
At Amorepacific, we create New Beauty to invite everyone to discover and embrace their own unique beauty.​

New Beauty reflects that well-being cannot be separated into parts. ​
We create beauty that nurtures the skin, supports vitality, and adapts to people’s needs—helping each person achieve a beautiful balance between inside and out, at every age.​

Anticipating future needs, we stay ahead of how beauty evolves, creating elevated experiences that transcend boundaries.
Skincare that adapts to each individual. Wellness that works from within. Technology that understands and adapts to people’s needs.
Together, they feel seamless.

Beauty that grows with the self. Beauty that transcends age.​
A holistic ecosystem for well-being, entirely our own.​

We Create New Beauty.

● Brands

Amorepacific transcends the boundaries of traditional beauty and creates a holistic ecosystem that unites skin science, beauty technology, and inner beauty. With deep insights and a spirit of relentless challenge, our brands deliver innovation and bring beauty around the world.

● If you need more information, please visit https://www.apgroup.com/int/en/index.html